What happens when a copywriter has free time? A blog.
Here are some tips, advice, and more from my decade plus experience as a copywriter and marketer.
Organically Grown
Although I could have just as easily kept buying veggies from the store, we felt the investment in good soil and materials plus watering and weeding was a fair trade-off. We also liked how it became a family thing, getting us outside together and enjoying the fruits of our labor (pun intended). Marketing is really no different.
How to be Social on Social Media
Today, the way the platform is used hasn’t changed much. Many people still use it to stay in touch with friends and family. Now they can share photos and videos, like, love, or hate a status, and create groups with common interests. The biggest difference is that businesses can join the platform thanks to the creation of business pages. The problem with that is too many businesses don’t join the conversation and forget the biggest piece of social media is that it was made to be SOCIAL.
Negative Reviews Aren’t the End of the World
It happened - a customer ranted on a review website about your company and gave you the lowest rating possible. Maybe they started by saying "Don't waste your money" or "Worst company ever!!!!" even with the multiple exclamation points to really get the message across. You might think this is the beginning of the end - but I promise it's not IF it's handled properly.
Why You Want Unsubscribes and Unfollows
I’m here to tell you, unsubscribes and unfollows are a GREAT thing. You should celebrate when they happen. Not in an “I don’t need you anyway” sort of celebration but knowing you’re finding your ideal customers (aka your people).
How to Know When It’s Time to Outsource Your Marketing
You have so many great ideas but forget to write them down or, even if you do, you don’t get marketing created from it before it’s no longer relevant. Catch yourself saying “Yeah I meant to (fill in the blank)” more than once a week? It might be a good time to pass the marketing baton.
8 Grammar Rules You Can Ignore in Your Marketing
Proper English and grammar have a place and a purpose, but rarely in marketing.
3 Reasons You Shouldn’t Hire Me for Your Marketing
Whether you are thinking of sitting down with me or another marketer, make sure these reasons won’t hold you back from getting the marketing your business needs.
Don’t Give Up on Your Marketing
I’ll be the first to admit that marketing your business when the finances aren’t strong doesn’t seem like the logical choice. Here’s the thing - if you’re not keeping your business top of mind through marketing, you’ll be forgotten.
Getting to Know You
As you would expect a friend to give you feedback after a bad date, here’s my friendly marketing advice: cut down on talking about you and your services by at least half.
4 Things You Need to Check on Your Website
If it’s been more than 3 months since you last looked at your website, I highly suggest checking these 4 areas on all your pages.
9 1/2 Tools Every Small Business Should Use for Market
So here’s a little riddle: what do a successful marketer and a skilled tradesperson have in common? Great tools.
Why Marketing Should Always Have a Line in Your Budget
If you don’t have a budget for your marketing, any figure I say will feel like a punch in the gut.
Why Social Media is Overrated
Although social media can be great for business, it’s not made for business. It’s made for consumers. It’s main job is to make the account holders happy and continue to be on their platform.
How to Send Better Emails
Think about it - what emails do you either immediately trash or once opened delete? Ones that are constantly trying to sell you something or promote a sale or the like.
3 Reasons I Choose Email & Websites
Don’t get me wrong, I still use social media myself, both personally and professionally. Social media is made to be social after all. I’ve just found that it’s one thing to be social, it’s another to be personal.